When the aim of the event has been set straight, the event is designed. This is when creative thinking needs to be unfolded.
There will often be several solutions on the drawing board. We will then measure and weigh each solution in order to determine which one solves our stated goals to the event better?
• Design theory – brainstorming
• Advantage / disadvantage analysis of selected solutions
• Will we achieve our goals with the chosen design of our event?