Event concept and design
When the goal is set we can start developing a concept for the event. At that stage we set the bar high and our creative minds free. We work based on an “everything is possible” attitude – we dream big and think out loud! And we will always come up with several ideas for the concept.
Determining the concept in practice
We review each of those ideas systematically and comprehensively. By focusing on the objective of the event, we measure all options carefully. An initial idea for a concept goes through 3 stages:
- Brainstorm for concept design
- Advantage/disadvantage analysis of the concept
- Can we reach our set objectives for the event with it?